Virtual staging is the latest buzz in real estate marketing. This fully digital solution offers a cost-effective alternative to traditional home staging.

For large multifamily portfolios, virtual staging has revolutionized property marketing. However, there are still many myths and misconceptions surrounding it. To clear the air, we’ve compiled the latest virtual staging statistics to help you reconsider this innovative approach.

10 Virtual Staging Statistics You Need to Know in 2024

Virtual staging can reduce the cost of staging by up to 97%. Traditional home staging can cost between $1,000 and $5,000 per house, and up to $30,000 for a high-end apartment model unit. In contrast, virtually-staged photos range from $100 to $300 each. This includes consulting, interior design, and high-end furniture rental costs, which can be eliminated with virtual staging, saving almost 100% of the costs.
Virtual staging can help rent homes and units for more money. A 2023 survey showed that 70% of staged homes sold for 10% more. Virtual staging not only saves money but also offers a higher return on investment compared to traditional staging. Even Class B and C properties can stage with premium, digital furniture at a lower cost, boosting rental rates.
Traditional staging consultation can cost up to $500. Virtual staging consultation costs $0. Homeowners and property managers often spend $300-$500 per consultation. Virtual staging, however, involves no upfront consultation costs, yet still provides access to 3D artists with interior design expertise.
Virtual staging can look 100% realistic. A common misconception is that virtual staging looks fake. However, top virtual staging services use advanced technology to create photorealistic images, adding only decor and furniture without altering construction finishings.
81% of prospects find it easier to visualize a staged property as their future home. According to the National Association of Realtors, staged homes help 81% of buyers visualize the space as their next home. Many properties remain unstaged due to high costs, but virtual staging offers a cost-effective way to enhance appeal and attract buyers.
Staged properties rent/sell faster than unstaged properties. The Mortgage Report states that staged properties receive more views and rent or sell 73% faster than unstaged ones. Prospects prefer seeing potential homes fully furnished rather than empty.
35% of homebuyers bid on homes sight unseen in 2023. This trend, especially prevalent among 22-34-year-olds, has only grown. Virtual staging is ideal for targeting long-distance prospects, making it more feasible and affordable.
Home staging ROI averages 586%. Traditional staging offers a significant return on investment, but virtual staging can increase this return by eliminating physical staging costs, providing high returns with a minimal one-time fee.
Virtual staging offers 100% creative freedom. Unlike traditional staging, virtual staging allows complete control over the design. Clients can direct the process or trust 3D artists to create the best look for their property.
Most people judge a property within 7-10 seconds of viewing it. First impressions are crucial, and staged images make a stronger impact than empty ones. A beautifully decorated space attracts more interest and inquiries.

Leveraging Virtual Staging for Success

With these insights, it's clear why virtual staging is gaining popularity among real estate agents and property managers. Staying ahead of the trend and incorporating unique digital content can make your property stand out.

Contact Omnivista Productions today to learn more about our virtual staging services and bring your SPACE to LIFE!