Eye-Opening Real Estate Video Statistics for 2024

Are you curious about the latest real estate video statistics in 2024?

Real estate professionals and their clients are quickly realizing the immense value of investing in real estate marketing videos. From property walk-throughs to buyer testimonials, a well-crafted video is becoming essential for standing out from competitors and staying ahead of industry trends!

If you’ve doubted the power of real estate videos, these statistics will make you a believer.

Is Video Marketing Worth It?

Absolutely! Keeping up with video marketing trends may seem daunting, but it’s worth the effort.

The recent COVID-19 pandemic has sparked a surge in home walk-through videos, virtual tours, and how-to videos, revolutionizing real estate marketing.

The National Association of Realtors (NAR) Research Group found that 41% of recent homebuyers begin their buying journey online, and 95% of them use online tools to find their perfect home. One major tool gaining momentum is video marketing.

Additionally, content marketers love videos because they improve SEO, appeal greatly to mobile users, and cater to those seeking educational content.

General Video Marketing Statistics You Need to Know

Overall, if you’re not using video in your real estate marketing, you’ll be left behind. Here are some interesting and surprising video marketing statistics:

  • The pandemic boosted online media consumption by 215% in the US.

  • Video marketing started in earnest in 2005 with the launch of YouTube. Google bought YouTube in October 2006, and by 2009 there were seven different ad formats on the platform.

  • YouTube (88%) is the most popular platform among marketers for sharing videos, followed by Facebook (76%), LinkedIn (66%), and Instagram (65%).

  • 90% of people discover new brands or products via YouTube.

  • In 2022, the average person watched 19 hours of videos online per week, up from 10.5 hours in 2018 (Wyzowl study).

  • Video ads are 2X more likely to create an emotional response, and 31% of marketers add videos to improve SEO. Websites see a search engine boost when they add video because it increases engagement and time on the page.

  • Including video in your emails can increase click-through rates by 300%.

  • While 91.9% of users are content to watch any type of video, 31.3% want how-to videos and 29.8% want educational videos.

  • Social media videos generate 1200% more shares compared to images and text combined.

  • Using video tends to produce 66% more qualified leads on average (OptinMonster).

  • 79% of people have watched a testimonial video, and 37% believe they’re more authentic than a business’s pitch (Wyzowl).

  • The most popular video types made by marketers in 2021 included explainer videos (72%), presentation videos (49%), testimonial videos (48%), and sales videos (42%).

Surprising & Interesting Real Estate Video Statistics

Are you struggling to get ahead in the competitive world of real estate? You’re not alone!

Fortunately, video marketing could be your secret weapon. Investing in real estate videos is an effective way to show potential buyers why they should choose you as their agent or buy your listings.

Here are some surprising and interesting statistics to back up why real estate videos are so effective in making home sales:

  • Only 9% of agents create listing videos.

  • 73% of homeowners say they are more likely to list with a real estate agent who uses video, and listings with video receive 403% more inquiries.

  • Only 10% of recent home sellers reported that their agents effectively used video to market their property.

  • 54% of buyers watch videos to obtain general real estate information.

  • More than 650 million unique video viewers are watching real estate property videos across platforms like Google Sites (including YouTube), Yahoo, Microsoft Sites, Amazon Sites, and Universal Music Group (Statista).

  • 51% of homebuyers use YouTube as their primary search destination.

  • Real estate videos drive 157% more traffic to your website.

  • 58% of buyers want and expect to see a video of a home they’re looking at online.

  • About 80% of active listing agents use drone photography and videography to market their listings. Listings with drone photography sell 68% faster than those without.

  • More than 20% of commercial drone shoots are now related to real estate.

  • 78% of real estate professionals surveyed by The Close say that video is important to stand out on social media.

  • People who watch property videos are 174% more likely to purchase than those who don’t (PicoVico).

  • 70% of shoppers want to watch videos to get a better glimpse of the inside of the home.

  • 86% of home shoppers use video to learn more about a specific community.

As you can see, real estate videos can boost conversion rates, enhance your reputation as an agent or photographer, build trust, and educate potential buyers.


Omnivista Productions: Your One-Stop Real Estate Media Solution in Flathead Valley, Montana

For those in the Flathead Valley of Montana, Omnivista Productions offers a comprehensive solution for all your real estate media needs. Specializing in high-quality video production, drone photography, and virtual tours, Omnivista Productions helps you showcase your properties in the best possible light. With our expertise, you can stand out in the competitive real estate market and attract more potential buyers.

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